Get to know us

Our history

Greg Kirby has been the President of BASIC PCS since he founded the company in 1992. Headquartered in Grand Rapids, Michigan, BASIC has stayed on the leading edge of the wireless industry providing clients with solutions for their mobile communications needs. Joined by his brother, Rodney Kirby as Vice President, in 2000, this brother team has successfully navigated through the fast changing wireless technology. Opening their first store in 1999, today BASIC has 14 retail locations throughout Michigan.

Our people

An organization is only as good as their employees and BASIC's culture is built around well trained, trusted advisors who provide solutions to our clients for both their short and long-term needs.

Our stores

BASIC has conveniently located retail stores throughout Michigan, with well-trained advisors that focus on our clients' needs and interests giving a world class shopping experience. Twelve of our stores have Sprint Phone Repair Centers staffed with well-trained technicians.

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Director of Retail Sales

BASIC PCS locations

Find your nearest Sprint store by BASIC PCS.

Sprint Phone Repair Center
Sprint Preferred Retailer